Have you ever wondered why the same pointe shoe manufacturer creates subdivisions or separate collections within their main product group? You can really see this concept with Russian Pointe and Sansha. Now, Grishko has added another side brand to their company.
Grishko Creates The 1737 Dancewear Line
I hadn’t checked on the Grishko line since the Miracle model debuted some time ago. It appears that Grishko has created a special collection of garments and dance shoes based on collaboration with dancers at The Bolshoi and Mariinsky Theatres. If you want to know what dancers crave, you can’t get any smarter than asking them directly.
What Do Bolshoi And Mariinsky Dancers Suggest For Pointe Shoes?
The 1737 collection has three pointe shoe models; Katya, Dream and The Legend. First of all, naming a pointe model with “The” in the title is very rare. It isn’t Grishko Legend, but Grishko The Legend.
According to online descriptions, The Legend is classified as a classic Russian pointe shoe. It has a u-shaped medium vamp and a low profile.
The Katya has a V-shaped medium vamp and platform and is a very flexible and lightweight shoe. I love the name Katya. It’s so Russian, so exotic and so ballerina-like.
The Dream is the professional-level model. It encompasses all of the positive aspects of the 2007 model, but incorporates high-tech thermoplastic materials. Grishko, a world leader known for only producing the finest traditional Russian hand-pasted shoes has made a plastic model!
In this 2011 article, Grishko And The Threat Of Plastic, Grishko staunchly defends the tradition of paste and has a few choice words to say about Gaynor Minden-like pointe shoes.
So What Happened? Why This Change?
In defense of Grishko, the Dream is branded under the 1737 division. They have separated these three models from the home collection because of the collaboration with Bolshoi and Mariinsky dancers.
That leads me to the second point. If you are Grishko and you ask professional Russian dancers what their “dream” shoe is all about, you are planning to give them what they want, no? From these three models you can see that they wanted a pointe shoe with these features :
- Light and flexible, medium U or V-shaped vamps, low profile.
- High impact protection and longer lasting; hence the replacement of paste to orthopedic thermoplastic.
The Dancers Themselves Asked For A High Tech Option
What really gets me curious is why this collection is called 1737. It has a specific meaning for Nicolai Grishko, but what?
I left an inquiry on Grishko”s Facebook page to learn more about the 1737 name.