What comes in cute descriptive colors like baby purple or red racy ones like merah ? Pointe shoes from the Bandung area of Indonesia called Art Line. They are intriguing and colorful to look at, but at the same time, almost impossible to learn about.
Why? The featuring website needs a little bit of tender loving care. Unfortunately, there are missing images, broken links, and out of focus models that make it difficult to see the crisp details of this brand.
Product specifications are missing, so there is no clue about fit, function, or sizes. The concept of manufacturing a stock pointe shoe that comes in eleven colors is a wonderful idea. Competing with big brands that offer custom shades like Grishko is not so wonderful.
Featured On Dballetshop.com, They Are Sold With More Well Known Models From Grishko And Bloch
The colorful satin points with matching toe tips are pretty to look at, but what really interests me is the unique liner logo. It’s a bit fuzzy here, but the liner logo shows a ballet dancer on pointe with the word Artline above her head.
If you visit the product page of their green model and hover over the image, it shows up better than the photos here.
The Art Line brand is indeed baffling. The models ( or model) have no specifications; not even a price. The Facebook link is broken as well. Their Twitter link stills works, but it appears that it’s been quite a while since the last Tweet. I think I will hold off adding this brand to the sidebar.
It’s hard to predict what will happen to a brand when their website is left to gather dust bunnies. I will be the optimist here : if the domain name is still on the Internet, there is hope. What do you think?