While writing my previous post about a Tokyo-based custom pointe shoe maker, I was keeping another Japanese brand under wraps until I had as much information to share with you as I possibly could. It is both exciting and frustrating to find a new brand out there, yet one that has so little to offer in the way of specifics.
Esmellia Is An Japanese Mail Order Company Of Dance Supplies
I can honestly say that Google Translate received quite a workout as I went through the Esmellia website looking for their company history and an address. What they do advertise is the fact that they are a mail order business. They offer a simple contact email, nothing else.
There Are Two Esmellia Pointe Shoe Variations
Esmellia features two models on their website; a **full shank and a 3/4 shank model. The full sole pictured here comes with a medium shank strength. You can see the company logo which resembles some type of Tulip flower.
**According to the product page, the full sole model will be for sale until inventory runs out. That could mean that this shoe will end up in the discontinued grave yard.
Esmellia Is Not Active On Social Media
Unfortunately, this company doesn’t do any marketing on Facebook, Twitter, or other social media sites. They are somewhat of a mystery. No street address, no founder name, no clue as to what part of Japan Esmellia operates from. You can visit their official website @ Esmellia.jp. To see the shoes, click on the last button under PRODUCTS on the left side.
If there are any Japanese language experts out there, I would love to know if you can find an address or company history I may have missed.