I was browsing through the Triunfo website today and noticed something very different about the website. The layout and products have totally changed since last year.
The New Look Of The Triunfo Website
The first thing I noticed was the fact that Triunfo is now selling other brands of pointe shoes besides their own. I was very disappointed by this! One of the most attractive qualities of a European pointe shoe website is looking at brands that are unique to that company. This is another manufacturer that has succumbed to the pointe shoe globalization bug.
Brand Globalization Is On The Move
Why do pointe shoe manufacturers sell other brands on top of their own? I can only guess that it’s a business move. Maybe the dancers that come in for fittings want hundreds of choices. Maybe it’s more profitable to sell other brands at a commission, I don’t know. It was still a shock to see Gaynor Minden and Grishkos on Triunfo’s inventory.
If every pointe shoe manufacturer did this, think how confusing buying pointe shoes would be. Can you imagine Repetto selling Suffolk pointe shoes or Russian Pointe offering Capezio’s? I will miss the fact that Triunfo used to be a 100% Italian pointe shoe website.
The Triunfo Spartacus-For Male Dancers Only
I haven’t visited the Triunfo website since last year. I was pleasantly surprised to find a shoe here that wasn’t on the site last year. This is the Spartacus model and it is strictly a man’s pointe shoe. This shoe is described as a strong model created to withstand higher thresholds of pressure and weight. They only come in black and they have 3/4 shanks with hand-stitched soles.