What’s In A Name?
This particular pointe shoe model, which I will call the Swan Sylphide has really peaked my curiosity! This model is sold on the French dancewear website Swandanse under the Swan brand name. After contacting the company, I received a reply stating that this model is made by the Chacott Company.
I am aware that Freed produces a Chacott model in Spain called the Copellia and now wonder if Freed has anything to do with this model. The Chacott website is still up and running, but there is no Sylphide model on that website. Chacott also advertises their pointe shoes as made in Japan.
My question is: where did the Swan brand name come from? Does Chacott have a second division? With so many pointe shoe companies merging like Repetto/Gamba, Freed/Chacott, and SoDanca/Cecilia Kerche, finding out the true origins of a brand can be a bit confusing.
It can be a full time job to crack the code on some of these mysterious pointe shoes. Perhaps the Swan Sylphides are made in Japan to be sold only in France. I am very tempted to call these pointe shoes Freed-Chacott-Swan-Sylphides, but for now I’ll just call them what the bottom of the shoe has stamped; Swan Sylphides.