DEHA Pointe Shoes-Global Marketing Mayhem

deha-pointe-shoesDuring my research and shoe brand hunts, I sometimes notice the same manufacturer name pop up again and again. As I go from one dance wear supply company to another, I check out their sidebars or product list for new and interesting brand names that may also produce pointe shoes. DEHA is one name that I found featured on many Italian dance supply websites.

About The DEHA Dancewear Company

DEHA Ballet SlippersAlthough DEHA has a large, media-rich website, finding company origins and history has been hard to pinpoint. They set up their website as an ultra-modern site that people can access with apps and separate online shops. DEHA appears to have their headquarters in Lancenigo,  a province of Treviso, Italy.

Official DEHA website.

You can access their dance products through the DEHA Ballet Online Shop. Click on Calzature then Donna/ Uomo to see their ballet shoes. Here you will find another baffling item; the Kitri pointe shoe from CK/ SoDanca of Brazil is the only pointe shoe for sale!. Here is the sales page : Calzature Donna/Uomo.

You can see that DEHA has a few ballet slippers, but I don’t know if they are made by DEHA or some other manufacturer. I have some questions :

  1. Why are you selling Brazilian Kitri’s when you have a DEHA model you can sell on your website?
  2. Are your ballet slippers made by Sansha too?
  3. Is your pointe shoe the Sansha Recital by DEHA or the DEHA Recital by Sansha?

Is The DEHA Pointe Shoe Really The Sansha Recital?

Deha stamp on Sansha shoe

DEHA stamp on Sansha Recital

Yes, it is. Anyone who is familiar with the Sansha models will instantly recognize the shape and construction of this shoe as the Recital. The thick top-stitching and toe-box pleating are easy to see on many Sansha models.

Why do people who own successful dance wear companies do this? Most likely to have something to offer a customer who wanders into one of their many locations expecting a full range of dance apparel including a pointe shoe choice.

Pointe Shoe Makers; Stop Blending Our Shoes

Here is my dilemma when it comes to putting a pointe shoe like this into a category; DEHA is an Italian company. Sansha is a French brand name whose shoes are made in China. These shoes are technically and honestly Chinese products made through a French-based supplier for an Italian company. Whoa Nelly!  Whoever dreamed that pointe shoe brands would be put into a blender and mixed beyond hope like this? I have a headache, do you?

From a collectors point of view, would a Sansha Recital with a DEHA stamp be special enough to spend money on? I don’t know. Ballet traditions as far as pointe shoe construction have always meant that the markings on the bottom of a dancers shoe were from the MAKER and could be trusted.

For now, the DEHA brand name will not be added to the sidebar as another pointe shoe brand. If you are going to commission a factory to produce a pointe shoe for your company,  make a brand-new original model so dancers, ballet bloggers and their readers have something to get excited about.

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3 responses to “DEHA Pointe Shoes-Global Marketing Mayhem

  1. Hello
    here is what I would like to add to your post:

    Here is my dilemma when it comes to putting a pointe shoe like this into a category; DEHA is an Italian company. Sansha is a French brand name whose shoes are made in China
    —-
    not only in China, but in Hungary and India too
    —–
    . These shoes are technically and honestly Chinese products made through a French-based supplier
    ———-
    Sansha is not just a “supplier” , it is an international brand, born in NYC in 1983, and designs of all the shoes are the result of working with ballerinas in France, New York , Russia, Hungary and many other ballet capitals.. Many components inside the pointe shoes are British, German or Swiss. So yes assembly is in China, in same way as other dance shoe and garments makers are making in Thailand, Cambodia, Dominican republic etc.. One just need to look at the label inside.

    ————-

    for an Italian company. Whoa Nelly! Whoever dreamed that pointe shoe brands would be put into a blender and mixed beyond hope like this? I have a headache, do you?

    From a collectors point of view, would a Sansha Recital with a DEHA stamp be special enough to spend money on? I don’t know. Ballet traditions as far as pointe shoe construction have always meant that the markings on the bottom of a dancers shoe were from the MAKER and could be trusted.
    ——-
    Most of my ( friendly) big competitors also make shoe for other people and brands :-)
    ————-
    For now, the DEHA brand name will not be added to the sidebar as another pointe shoe brand. If you are going to commission a factory to produce a pointe shoe for your company, make a brand-new original model so dancers, ballet bloggers and their readers have something to get excited about.
    —————
    thank you for the idea, I will certainly propose DEHA another of my designs ! In this case, it was their choice to select the 202 Recital for their market.

  2. Hello Franck;
    I appreciate your comment. As a blogger who finds it challenging to create the right category for each individual brand, understanding the business aspect of production and marketing when it comes to pointe shoes helps me and my readers make sense of these methods.

    Knowing that most ( or all) pointe shoe models are created with many different components that could come from different parts of the world makes it even more interesting.

    Since few people analyze the origins of the materials used to make a ballet shoe, they may not realize that the satin could come from China, the thread from Germany, the leather for the soles from Spain, e.t.c.

    Business collaboration between dancewear manufacturers seems to be the norm these days and becomes another fascinating aspect of learning more about pointe shoes and the companies that make them.

  3. it is wonderful to be able to find out so much information about pointe shoes – thank you .

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